Marketing Specialist


Finloc, Boucherville

Job Description

About vHub:

vHub is a tech start-up that aims at becoming the global semi-trailer sharing community for the trucking industry.  Our dream is to make every moving trailer a full trailer.  vHub reduces CO2 emissions and increases profitability for the trucking industry by enabling a more efficient use of equipment.  vHub is a division of Finloc 2000 Inc., a 45 years old financial services firm specializing in freight transportation equipment.


The Marketing Coordinator will actively support the Marketing team in executing, implementing, and monitoring marketing and communications strategies for vHub and Finloc 2000. We want to add a marketing professional to our team to help us drive growth. You will have a hand in all of our digital initiatives. This position is all about growing the user base by stimulating inbound leads.


Your responsibilities will be to:

  • Create, manage and scale user acquisition campaigns on different channels like Facebook, LinkedIn, Google, influencers, etc.;
  • Track and report on campaign performance using Google Analytics, and other tools;
  • Develop sales tools and strategies to support the direct sales team in their commercial activities (sales pitch, brochures, one pager, etc.);
  • Implement and maintain the CRM;
  • Propose and test new ideas for existing or new channels and campaigns;
  • Lead the development of new offers and messaging with the objective to increase sales and acquisition.

You will report to our director of marketing and have the opportunity to learn and grow as we do. However, you will also have a large amount of day-to-day autonomy and be responsible for managing your own time and priorities.

Required qualifications

  • Expertise in content marketing, Google ad words, social media ads, and email programs;
  • Understanding of SEO basics and how they apply to web content;
  • Creativity;
  • Self-reliant and proactive with strong organizational skills;
  • Strong communication & writing skills in English and French.




Finloc offers a competitive salary, a comprehensive benefits package and excellent opportunities for development and growth.

  • Well-funded and proven startup with large ambitions and competitive salary;
  • Dynamic and entrepreneurial team where pushing limits is everyday business;
  • Medical, dental, disability and life insurance plans;
  • Access to a Retirement Savings Plan;
  • Team lunches, offsite activities and much more;
  • Teleworking policy.


Interested candidates should submit their applications to [email protected]

We are respectful of employment equity. Only those selected will be interviewed.